Sorry for the delay in posting. I’m going to try to get at least one post a week done but sometimes life interfers.
Okay, so you have your site up and running, been posting music to your fans and you are selling advertising off your site. Awesome…you are ready for the next step. Paid subscriptions.
What are paid subscriptions? All it is basically is a section of your site that only paid members can get access to by logging on to their account on your site. People will sign up and pay you a monthly fee to get access to exclusive content that you provide to them.What you need to do to set it up(I won’t go into crazy technical details on how to set things up, but if you need help just email me!):
1. The first thing you need is the content. My suggestion is to do things like record a few practices, video tape some live gigs, record songs available only to members, etc. Anything having to do with your band that you think your members will enjoy. Now, all you have to do is keep adding it to the members only section of your site. I’d say about a few times per month add something new. The main key here is to make sure they get plenty of value for their money. You might think that it’s a lot of work but really it isn’t — just set up a camera at gigs, hit record during a rehearsal…
2. Members Only Section. This gets a little technical in the web department. It’s fairly easy to do. Basically, you just need the following:
Create a login page for your members to use to log in with.
A members only page which will be the page with all the members only content.
Scripts that will do all the background processing to authenticate the members when they log in.
Database to store your members info.
Don’t get scared at this step…it really isn’t that hard. Again, email me if you need a hand! I can steer you in the right direction to learn.
3. A means to get payment. My suggestion is PayPal. It’s easy and a lot of people have an account. Another cool thing is that they have the option to take subscription payments which is exactly what you need. What you do is set up a PayPal subscription payment button so that you are paid automatically from your members. Plus, your members can unsubscribe at anytime quickly and easily.
A couple more things to note:
Keep it cheap. I’d say no more than $5 – $10 per month. It doesn’t sound like a lot but remember, if you have had your site over the year and are drawing a good amount of traffic you get a lot of subscribers. For example, say your site is getting about 5000 unique visitors per month and 1% of those visitors decide to be a subscribed member — that’s 50 subscribers paying $5 per month. There’s $250 per month for the band fund!
It doesn’t need to be web content. You could also give your members discounted access to your shows, discounted merchandise, whatever you want to do. It’s your site!