Using Google To Promote Your Band

Note: this is a very high level guide — this write up is basically meant to just get you started and give you an idea on what can be done. I could get into a lot more detail on the subjects of search engine marketing and search engine optimization but there are already excellent resources out there on the web. A quick search of “SEO tutorials”, “SEO guide” and similar searches will give you plenty to read and learn from if you want to learn this in greater detail and get the most from it.All you need in order to do this is a website for your band. Don’t have one yet? email me at webmaster@banddomain.com with the subject “website help”. We can hook you up here with site hosting, design and coding cheap!

Just about everyone on the net knows what Google is and a good percentage of these people use it everyday to find websites that they are interested in – including music sites! Well, common sense will say that the higher you can get your site ranked for certain search terms, the higher amount of traffic you will receive to your site. More visitors = more people checking out your band and music! It’s all about search engine marketing.

So what do we do? We want to do a little research to see what search terms related to your band get searched in Google and then we want to get our site ranking in the search engine results so that when someone searches for that term they find our band’s site. The goal would be to get your band’s site in the top 10, which is the first page, of the search results for your target search term. Once you found your search term to target, make sure it is somewhere in your site — like say the bio, about us page, etc. Just make it a natural part of the site. It should be easy to include some where.

Let’s run through an example:

Let’s say you are in a rock band. First, lets decide on a couple search terms to target for a top 10 ranking. According to Overture (http://inventory.overture.com/d/searchinventory/suggestion/), the term “rock band” gets 14909 searches per month (that’s approximately 500 searches per day). Another one is “rock music” which gets almost 40000 searches per month! That’s 1333 searches a day that if your site ends up in at least the top 10 of these search results, you’ll see a lot of that traffic! Say just 1/10 people that searched for “rock music” clicked your link in the search engine results — there’s an extra 133 people per day checking out your music!

Here’s the problem though — these search results are competitive. You can find out the competitiveness of a key phrase by going to Google and searching for it. The higher number of results found, the harder it will be to get in the top 10. The best thing to remember when deciding on which key phrase to target is to pick one with a large number of searches in Overture (1000+) and a low number of results in Google (less than 1 million). As your site gets older and after you have ranked for low competition phrases you can then go for high competition phrases like “rock music”….it makes it much easier to start off that way.

So you have your band’s website that has all your information on it that you need. What’s next? Well, if it is a brand new site, you need to get it indexed in Google first. I find that the best way to get a site indexed is to get some links to that site so that the search engine spiders find you….go out and get some links. Ask your friends to link to your band’s page from their site, email other related bands for link exchanges, get a MySpace page and link to your site from there, etc. etc. etc. Now once you have gotten some links to your site from others wait a few days and keep checking Google to see if it is indexed. You’ll know you are by going to Google and searching “site:yourdomain.com” — if your site comes up in the results you are in! Woohoo!

Okay, your in Google’s index. Now we need to rank! In order to rank, we need backlinks — links from other sites to your band’s site. From now on you must make it your life’s mission to get more and more links to your site. As you get more and more links, you’ll see your rank creeping up. Just keep going – oh, it could take awhile depending on how competitive the search term is – but it will be worth it in the end! And remember, the more related to your band’s site the links are, the better.

Like I said in the note at the beginning, there is a lot more to it…this is just the very basics, so I don’t want to hear anything from anyone saying “there’s a lot more to it than that!” LOL! I know! You’ll also want to look at things like on-site optimization, etc to get the most out of your work. What I really wanted to do with this post is get you thinking about Google and what it can do for your band. It’s up to you to take it as far as you want! It’s a lot of work and takes a lot of time but it will be very lucrative in the end!

Just to give you an example. I have a country music news site that I have been heavily working on in this aspect. Right now, for the term “country music” which gets over 89000 searches per month it is in position 32! Not quite top 10 yet but getting there! Even at position 32, my traffic is excellent! Oh, here’s a tool to check your rankings to see how you are doing — http://www.iwebtool.com/search_engine_position

Phew, that’s a lot to take in but as you get reading more about it, the more you will learn and understand. If you ever need help though, we do offer search engine marketing services at very reasonable rates — just email us at webmaster@banddomain.com with the subject ‘SEO Service’ and we can talk about your needs.

Feel free to post any questions in the comments!

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