Recently I came across a blog post that talks about using Facebook as a marketing tool for your band. I agree with some of what the blog post says, but there are also some things that they mention that didn’t work. The thing is, I believe that with a bit more creativity, Facebook works very well.
If you read the post, you’ll notice something about the band sending out 30,000 flyers and that these didn’t get much for results. My guess, and this is only a guess so I could be wrong, is that they choose the wrong type of flyer. These 30,000 flyers could have been seen by anyone on Facebook — especially people who are not interested.
Not sure what I am talking about? Facebook has a cool and very affordable application called Facebook Flyers. This allows you to put advertisements on the sidebar of people’s profiles — this can result in HUGE traffic for a relatively cheap price. Now, the main important thing to note is that there are two types of Facebook flyers (regular and Pro). Always pick Pro! Flyers Pro allows you to pick which profiles your ad will appear on. For example, you can target profiles of only certain ages and are interested in certain thing. So, if you are in a psychobilly emo hardcore goth band, you can only target people who are into that music. And if you are promoting a show in New York, you can only target the people in New York that are into that type of music. It is extremely powerful and can get you extremely targetted traffic to your site. Targetted traffic is key here.
Tune into my next post and I’ll get more into Facebook band promotion….